In Stairoids, managing companies isn't just about tracking intent — it’s about teaching the system who really matters to you. You do this by assigning statuses: Approved, Blocked, Shadowed, or a Custom Label.
This article explains what each status means, how it impacts your feed and scoring, and why these actions help Stairoids get smarter.
✅ Approved
“This company fits our ICP. Prioritize their signals.”
What happens:
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Signals and contacts from the company are scored and prioritized
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The company appears in your Approved feed
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Similar companies will be recommended in the future
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Contacts become actionable (LinkedIn, WhatsApp, Email)
✅ Use this when:
The company clearly matches your ideal customer type — industry, size, engagement level, etc.
🚫 Blocked
“This company is not relevant. Ignore and hide it.”
What happens:
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The company is removed from all feeds
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Signals and contacts are suppressed
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Similar companies are shown less frequently
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No scoring or task suggestions will be created
✅ Use this when:
The company is outside your market (e.g., a school, competitor, or wrong geography).
🌒 Shadowed (NEW)
“Not a fit right now — but maybe later. Keep it on the radar.”
What happens:
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The company is kept in a separate Shadowed list
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Signals are collected silently but deprioritized
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You won’t get alerts or tasks, but the data is still there
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Can be re-evaluated and upgraded to Approved later
✅ Use this when:
You're unsure about a company, or it’s not hot yet, but worth monitoring passively.
🏷️ Custom Labels (NEW)
“Add your own tag to group companies your way.”
In addition to Stairoids’ standard statuses, you can now add your own labels. These are great for:
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Marking distributors, suppliers, or partners
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Grouping by sales region or team ownership
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Flagging key accounts, ABM targets, or strategic leads
Labels do not affect scoring or signals — they’re just for internal organization and filtering.
🧠 Why These Actions Matter
Every status you assign helps Stairoids learn what “good” looks like for you. That means:
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More relevant suggestions
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Faster identification of hot leads
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Less noise in your feed
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Smarter automation over time
The system adapts based on your actions — so don’t skip this step!