Modern marketing isn’t about one channel — it’s about signal orchestration. With Stairoids, you can combine signals from marketing automation, website traffic, LinkedIn Ads, and organic LinkedIn behavior to create powerful, real-time targeting and engagement strategies.
This article shows how to use these data sources together to spot intent, warm up leads, and guide sales and marketing with one unified view.
📡 What Signals Are Combined?
Stairoids connects four key channels:
| Source | Signals Tracked |
|---|---|
| Marketing Automation | Email opens, clicks, campaign activity (e.g. ActiveCampaign, HubSpot) |
| Website Visitors | Pages visited, frequency, return visits (via Leadinfo) |
| LinkedIn Ads | Paid ad clicks, likes, engagement value per company |
| LinkedIn Organic | Profile views, post likes/comments, company page visits |
These signals are continuously scored and connected to:
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Intentional Wire Scores (IWS)
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Contact and company profiles
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Smart filters and task suggestions
🧠 Why Combining These Signals Is a Game Changer
Alone, each signal is a hint. Together, they tell a full intent story.
Example: Someone opens your email → clicks your ad → visits your pricing page → views your profile.
That’s not just curiosity — that’s a potential buyer.
By combining signals, you can:
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Prioritize the right leads at the right moment
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Guide retargeting and nurture flows dynamically
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Identify sales-ready contacts early
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Align marketing and sales on one truth
🛠️ How to Use Combined Signals in Stairoids
1. Create Cross-Channel Filters
Examples:
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“Opened email campaign + visited website + liked LinkedIn post”
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“Clicked ad + visited pricing page + not yet in CRM”
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“Viewed profile + clicked email + high IWS”
Use these filters to:
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Export retargeting lists
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Assign to SDRs
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Trigger marketing follow-up
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Push to nurture campaigns
2. Warm Up & Retarget with Precision
Build smart LinkedIn audiences or email workflows based on:
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Marketing campaign responders + recent website activity
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High-value page visitors + LinkedIn post engagers
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Cold leads showing new engagement across multiple channels
💡 These are the leads that just need a final nudge.
3. Feed Sales With Qualified Signals
Sales teams can use filters like:
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“Email click + LinkedIn engagement + IWS > 100”
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“Multiple contacts active from one company across channels”
From there, they can:
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Assign accounts
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Reach out with relevant messaging
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Trigger 1-on-1 follow-ups
📊 Example Use Cases
| Goal | Combine These Signals |
|---|---|
| Identify MQLs | Email activity + Ad click + website visit |
| Retarget interested contacts | Post like + email open + CRM = lead |
| Score nurture flows | Email drip campaign + LinkedIn profile view |
| Warm up outbound | Cold contact + visited site + viewed LinkedIn profile |
| Suppress customers | CRM tag + email click = exclude from awareness campaign |
✅ Best Practices
| Best Practice | Why It Helps |
|---|---|
| Use filters to unify cross-channel data | Gain 360° view of prospect behavior |
| Export only high-intent lists | Keeps your campaigns lean and effective |
| Don’t rely on a single signal | Patterns across platforms are more predictive |
| Update your lists weekly or bi-weekly | Keeps audiences fresh and relevant for retargeting |
🟢 Summary
| Signal Type | What It Adds |
|---|---|
| Marketing Automation | Long-term interest + topic intent |
| Website Visitors | Purchase readiness, timing |
| LinkedIn Ads | Campaign engagement, offer relevance |
| LinkedIn Organic | Human-level interest, relationship warm-up |
Together, they give you unmatched insight — and the ability to move first.