Stairoids collects a variety of data points (signals) across digital touchpoints. These are used to calculate intent (IWS), power filters, generate suggested tasks, and structure playbooks. Here's a breakdown organized by signal type:
🏢 Company-Level Signals
| Data Point | Description |
|---|---|
| COMPANY_VISIT_WEBSITE | A company visit to your website, indicating interest or research. |
| GOOGLE_SEARCH | The company performed a search for your brand or website. |
| FOLLOWS_COMPANY_PAGE | A contact follows your LinkedIn Company Page, signaling interest. |
| EMPLOYEE_LEFT_COMPANY | A tracked employee has left the company—may indicate organizational change. |
| EMPLOYEE_JOINED_COMPANY | A tracked individual joined the company—potential decision-maker. |
| CUSTOM_LEADSCORE_VALUE | Custom score assigned via integrations, representing buying behavior. |
| LIKE_POST_ORGANIZATION | The contact liked a post from your LinkedIn Company Page. |
👤 Contact-Level Signals
| Data Point | Description |
|---|---|
| HAS_CONNECTION | The contact is connected to someone on your team via LinkedIn. |
| FOLLOWS_PERSONAL_PAGE | The contact follows one of your personal LinkedIn profiles. |
| PROFILE_VISIT | The contact has visited your LinkedIn profile. |
| LIKE_POST_PERSONAL | The contact liked one of your personal LinkedIn posts. |
🌐 Influencer & Competitor Signals
| Data Point | Description |
|---|---|
| LIKE_POST_INFLUENCER | The contact liked a LinkedIn post by an industry influencer—sign of topical interest. |
| LIKE_POST_COMPETITOR | The contact liked a competitor’s LinkedIn post—possible market interest shift. |
📧 Campaign & Automation Signals
| Data Point | Description |
|---|---|
| INTERACTS_WITH_CAMPAIGN | The contact interacted with an ActiveCampaign (or similar) automation. |
| CLICKS_THROUGH_CAMPAIGN | The contact clicked a link within an email campaign. |
| SUBSCRIBED_TO_CAMPAIGN | The contact subscribed to an email series or list. |
📣 LinkedIn Ads Engagement Levels
| Data Point | Description |
|---|---|
| LIKE_POST_AD | The contact liked one of your LinkedIn ads. |
| AD_VERY_LOW_LEVEL_ENGAGEMENT | Minimal ad interaction—like view or slight click. |
| AD_LOW_LEVEL_ENGAGEMENT | Low-level engagement, such as a brief video view. |
| AD_MEDIUM_LEVEL_ENGAGEMENT | Multiple ad interactions—likes, comments, clicks. |
| AD_HIGH_LEVEL_ENGAGEMENT | High-level engagement—long video views, multiple interactions. |
| AD_VERY_HIGH_LEVEL_ENGAGEMENT | Very high-level engagement—completion of video, conversions. |
🛠️ Why These Signals Matter
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Scoring & Filters: Each signal contributes to IWS and enables intent-based filters.
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Suggested Actions: High-value signals trigger outreach or campaign suggestions.
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Behavior Patterns: Combinations of signals reveal buying intent.
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Targeted Segmentation: Enable precise campaigns like “Liked competitor content + visited site”.
📌 Pro Tips
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Combine cross-channel signals for strong intent filters (e.g., “Profile Visit + Email Click + Ad Engagement”).
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Use ad engagement levels to determine outreach timing and tone.
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Trigger Suggested Tasks when multiple signals appear for a contact or account.
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Export with clarity: Filter results with first name & last name separate, making CSV exports clean and actionable.
✅ Summary
Stairoids captures a rich array of first-party signals—from web behavior to LinkedIn engagement and ad interactions—providing the intelligence to understand intent, trigger actions, and streamline campaigns.
If you'd like help building signal-based filters, setting up playbooks, or understanding how these data types work together, our support team is here to help!