In Stairoids, filters are one of your most powerful tools. They help you cut through the noise and zoom in on the companies and contacts that actually matter — based on real-time behavior, intent scores, and your ideal customer profile.
This article explains how filters work, what’s new, and how to use them to drive targeted action for both sales and marketing.
🎯 Why Use Filters?
Your activity feed can be rich — sometimes too rich. Filters help you:
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Spot high-intent accounts instantly
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Identify and complete buying units
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Build target audiences for campaigns
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Prioritize outreach based on real signals
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Monitor marketing impact on buying behavior
💡 Filters are your personal radar — use them to focus on exactly what matters to you.
🔄 What's New in Filters?
Stairoids now offers more advanced filtering options to make your targeting even sharper.
You can now filter on:
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Intentional Wire Score (per account)
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LinkedIn Ads data
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Ad likes
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Paid engagement and clicks
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Organic engagement
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Overall engagement values
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Industry
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Account head office country
You can also bulk assign companies directly from a filter view — ideal for onboarding or ABM workflows.
⚙️ Creating Actionable Filters
While your Approved feed already shows qualified signals, the real value of Stairoids comes alive when you start building custom filters that correlate signals across platforms.
For example:
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Cross-check your personal LinkedIn network
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Overlay with company followers and website visitors
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Identify which contacts check every box — and take action
💼 Sales Filters: Examples
| Filter Name | Purpose |
|---|---|
| Highest IWS - Last 7 Days | Find the hottest accounts right now |
| SMB Target Accounts - 100+ IWS | Target smaller high-intent companies |
| Engaged + Unassigned | Make sure warm leads aren’t slipping through |
📣 Marketing Filters: Examples
| Filter Name | Purpose |
|---|---|
| Demand Gen Effectiveness | Match marketing touches with actual buying signals |
| Marketing Action Required | Spot ICP-fit companies with low awareness or activity |
Filters like these help marketing:
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Prove ROI on campaigns
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Retarget at the right moment
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Create nurture flows based on real behavior
🛠️ How to Create a Filter
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Go to the Filters section in Stairoids
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Click Create New Filter
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Combine conditions like:
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IWS score range
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Platform engagement (LinkedIn, Ads, website)
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Industry, geography, or company size
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Save and name the filter
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(Optional) Share with your team or bulk assign matching accounts
✅ Summary
| You Want To... | Use Filters To... |
|---|---|
| Prioritize hot leads | Filter on IWS and recent activity |
| Align sales & marketing | Build shared filter views and segments |
| Manage large inbound volume | Bulk approve or assign accounts from filtered lists |
| Create campaign audiences | Combine signals with ad and CRM data |
Filters help you transform data into action — fast, focused, and 100% aligned with your GTM goals.