Your website is one of the strongest intent signals in Stairoids. When someone visits key pages — like your pricing, product, or case studies — they’re showing buying behavior. Stairoids tracks this activity in real time and helps you follow up at exactly the right moment.
This article shows how to identify website-driven intent, interpret it, and take smart action.
🧠 Why Website Activity Is So Valuable
Website visits are one of the most reliable and high-impact buying signals — especially when they happen:
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Multiple times over a short period
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On high-value pages (like pricing, demo, or features)
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By multiple people from the same company
These signals mean: “We’re doing research. We might be buying soon.”
📡 What Website Signals Are Tracked in Stairoids?
Through our integration with tools like Leadinfo, Stairoids tracks:
| Activity Tracked | Example Insight |
|---|---|
| Page visits | “2 visits to pricing page this week” |
| Session frequency | “4 visits in 3 days from same company” |
| Visit depth | “Viewed product, pricing, and customer stories” |
| Return visitors | “This company returned after 2 weeks of inactivity” |
💡 These signals contribute directly to the Intentional Wire Score (IWS) of both the company and its known contacts.
🔍 How to Spot Website Activity in Stairoids
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In the Activity Feed, look for companies with strong page-level activity
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Check the Company Card → Signals → Website section
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Use Filters like:
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“Visited pricing page”
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“Visited >2 pages in last 7 days”
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“Website activity + IWS > 100”
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⚡ Follow-Up Actions to Take
Once you see relevant website activity, here’s how to act:
✅ 1. Approve the Company
If it matches your ICP, approve it to start tracking more deeply and trigger Suggested Tasks.
💬 2. Reach Out to Known Contacts
If a visitor can be matched to a LinkedIn profile:
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Send a connection request or DM
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Mention their recent interest (without being creepy):
“We’ve had a lot of interest in this use case lately — thought of you.”
📥 3. Trigger Marketing Campaigns
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Tag or heart the contact
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Push to a nurture flow (via email or LinkedIn Ads)
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Combine with other signals like LinkedIn views
🔗 4. Assign to Sales or SDR
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Ensure someone owns the follow-up
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Track the outcome (connect, meeting, no reply, etc.)
✅ Best Practices
| Strategy | Why It Works |
|---|---|
| Act fast (within 1–2 days) | Recency increases response rates |
| Reference the topic, not the click | Keeps messaging natural and non-invasive |
| Use filters to spot warm clusters | Multiple visits = stronger buying signal |
| Combine website + LinkedIn signals | Cross-channel activity is your best indicator |
📉 What Not to Do
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❌ Don’t assume one visit = sales readiness
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❌ Don’t reach out without reviewing what was viewed
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❌ Don’t spam cold contacts with generic messages
🟢 Summary
| What Happened | What to Do |
|---|---|
| Visited pricing page | Reach out or assign for follow-up |
| Viewed multiple product pages | Heart the contact and alert marketing |
| Returned after previous activity | Add to campaign or re-engage with context |
| No contact identified | Use filters to find lookalikes or retarget via ads |