An Intentional Wire is a digital signal — a moment of behavior — that might indicate buying intent. It’s not a hard lead, but a piece of the puzzle. One signal doesn’t mean much on its own. But five? From different people in the same company? Now you’ve got something.
Stairoids is built to detect and connect these signals into a clear picture of opportunity.
⚙️ How Stairoids Uses These Signals
Stairoids constantly monitors the digital environment around your business and identifies intentional wires based on behavior such as:
| Signal Type | Examples |
|---|---|
| Website Activity | A company visiting your website or pricing page multiple times |
| LinkedIn Behavior | Someone from a target company viewing your profile, post, or company page |
| Engagement with Influencers | A contact consistently liking posts from industry influencers |
| Competitor Engagement | Someone engaging with your competitors' content |
| Open Job Roles / Staff Changes | A marketing role opened at a company, or a key person leaving |
| CRM or Email Interactions | Contact opens a campaign email or clicks a CTA |
Stairoids pulls these from your tools (like LinkedIn, Leadinfo, ActiveCampaign, HubSpot, etc.) and brings them together in one intelligent timeline.
🧩 From Signal to Score: The Intentional Wire Score (IWS)
Each signal contributes to a score at two levels:
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Company Score – how active or engaged the organization is
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Contact Score – how engaged an individual person is
This helps you answer:
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Which companies are heating up?
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Who within the company is most engaged?
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Who should we talk to — and when?
🎯 Why This Matters
Traditional sales and marketing relies on explicit actions: a form fill, a demo request, a cold call. But most intent is hidden in everyday digital behavior — what’s often called dark funnel activity.
Stairoids helps you:
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Spot interest before your competitors do
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Follow up based on real behavior, not guesswork
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Turn passive signals into active opportunities
🔍 Example
Let’s say a software company visits your pricing page three times in a week. Their marketing lead views your cofounder’s LinkedIn profile. A few days later, a job posting appears for a “Demand Generation Manager.”
Stairoids connects these dots. It notifies your sales team:
“⚡ This company is heating up. Contact Jessica – she’s your warmest connection.”
📌 Summary
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Intentional Wires are buying signals from across digital channels
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Stairoids scores these signals by company and contact
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You get a real-time view of who to talk to, and when
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It’s smarter, faster, and more targeted than traditional outreach