In modern B2B marketing and sales, it’s not just about who engages with your brand — it’s also about who’s paying attention to your industry influencers and direct competitors. Stairoids gives you visibility into this wider ecosystem so you can detect early signals of intent, market shifts, and warm connections.
This article explains how to track and use influencer and competitor data inside Stairoids to uncover hidden opportunities and activate smarter outreach.
👀 What Does Stairoids Track?
Stairoids monitors LinkedIn activity related to:
| Type | Examples |
|---|---|
| Influencers | People engaging with known thought leaders in your space |
| Competitors | People liking, commenting on, or following competitor content |
| Shared audiences | Contacts who interact with both your brand and your competitors/influencers |
These signals are visible in your Activity Feed, Company Cards, and can be used in filters and segment exports.
🔎 Why This Data Matters
| Insight Type | What It Tells You |
|---|---|
| Competitor engagement | The account is in-market — but not talking to you yet |
| Influencer interaction | The contact is researching your category |
| Shared audience behavior | Warm contact ready for messaging or retargeting |
💡 These are not cold leads. They’re often early-stage buyers who haven’t chosen a vendor yet — the perfect moment to engage.
🛠️ How to Use This Data in Practice
1. Build Filters Based on Competitor Engagement
Example:
“Liked LinkedIn post by [Competitor X] in last 14 days”
Use this to:
-
Create a list for competitive takeovers
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Alert sales to accounts warming to the category
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Trigger messaging focused on differentiation
2. Track Influencer-Centric Activity
Example:
“Engaged with [Industry Influencer] + Website visit + IWS > 80”
Use cases:
-
Create content tailored to that influencer’s themes
-
Retarget these contacts with credibility-based campaigns
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Combine with hearts or filters for top-funnel campaigns
3. Overlay with Your Existing Signals
Best results happen when you combine influencer/competitor signals with:
-
Website visits
-
Ad clicks
-
CRM status (e.g., “not yet engaged”)
-
Job title or decision-maker role
Example filter:
“Viewed profile + Liked post by Competitor Y + Not yet approved”
That’s a hot lead ready for interception.
📣 Campaign Ideas
| Campaign Type | Audience Definition |
|---|---|
| Competitive Switch | Contacts engaging with competitor content |
| Influencer Themes | Contacts following or engaging with top influencers |
| Trending Topic | Followers of both your brand and competitor/influencer |
You can export these lists to:
-
LinkedIn Ads
-
Marketing automation tools
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CRM for SDR follow-up
✅ Best Practices
| Best Practice | Why It Helps |
|---|---|
| Track influencers relevant to your ICP | Adds thought leadership layer to your strategy |
| Regularly refresh your filters | These signals are short-lived — timing is key |
| Focus on contacts with repeated behavior | More than one engagement = true interest |
| Combine with IWS | Helps you prioritize among passive vs. active observers |
🟢 Summary
| Signal Type | Strategic Opportunity |
|---|---|
| Competitor Likes | In-market accounts open to a better solution |
| Influencer Engagement | Education-stage prospects open to credibility-based content |
| Shared Signals | Warm buyers not yet claimed by sales |
Use this data to intercept early, position strategically, and stand out from the noise.