One of the most powerful features in Stairoids is the ability to identify high-intent audiences and feed them directly into your always-on LinkedIn campaigns. Instead of waiting for the perfect campaign moment, you can keep a smart, dynamic presence in front of your most valuable prospects — all the time.
This article explains how to build and manage always-on LinkedIn campaigns using real-time intent data from Stairoids.
🚀 What Is an Always-On Campaign?
An always-on campaign is a continuous LinkedIn ad campaign targeting a dynamic audience — not a one-time push.
In Stairoids, that audience is built using live signals, such as:
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Website visitors
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LinkedIn engagers
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Contacts from approved companies
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High IWS companies in your ICP
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Hearted or assigned contacts
💡 The result: You’re always in front of people who are actually active around your brand.
🎯 Why Use Always-On?
Traditional campaigns are based on fixed lists. Stairoids helps you run smarter campaigns based on behavioral activity.
| Benefit | What It Means for You |
|---|---|
| Dynamic audience updates | Automatically refreshes based on real-time signals |
| Higher conversion | Ads reach people who are already showing interest |
| Faster feedback loop | See which signals drive engagement |
| Better budget efficiency | Spend only on accounts and personas that matter |
🛠️ How to Set It Up
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Create a Filter in Stairoids
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Example: “Approved Companies with IWS > 80 in the past 30 days”
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Optional: Add job titles, industries, or company size
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Export the Filtered List
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Go to the filter view and export as CSV
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Make sure it includes LinkedIn company URLs
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Upload to LinkedIn Ads Manager
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Go to Matched Audiences
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Upload the list as a Company List or Contact List
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Name it clearly (e.g., “High IWS – Month 06”)
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Build or Update Your Campaign
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Use the audience in a Sponsored Content, Message Ad, or Lead Gen Form
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Optional: Segment by funnel stage or topic relevance
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Refresh Every 2–4 Weeks
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Re-export a fresh list monthly or twice per month
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Update your LinkedIn audience for maximum relevance
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💡 Tip: Aim for 100–300 high-intent companies per audience. Quality over quantity still applies — but marketing works best at slightly higher scale than 1:1 sales.
📊 Measuring Impact
Use LinkedIn’s built-in ad metrics, and combine with Stairoids insights:
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Are engaged accounts increasing in IWS after seeing ads?
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Are more contacts from these accounts entering your Suggested Tasks?
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Do hearted contacts show new activity?
This gives you a full-funnel view of marketing effectiveness — not just impressions and clicks.
✅ Summary
| Step | Purpose |
|---|---|
| Create Filter | Target only relevant, high-intent accounts |
| Export + Upload | Build a dynamic, behavior-based audience in LinkedIn |
| Run Always-On Ads | Stay visible to warm prospects continuously |
| Refresh Monthly | Keep the audience clean, updated, and signal-based |
Always-on campaigns powered by intent are how modern marketing teams stay relevant — without wasting budget or time.