This month, we’ve focused on making it easier than ever to spot your hottest opportunities. Meet the Intentional Wire Score (IWS) — a real-time score that reflects how “hot” a company or contact is, based on their digital behavior and engagement signals.
From website visits and LinkedIn interactions to ad engagement, IWS gives you the clearest picture yet of who’s really showing intent.
🚀 What’s New?
⏳ Time-weighted scoring with Exponential Decay
Recent activities carry more weight than older ones. You decide how many points each action is worth, and Stairoids automatically calculates how interested a prospect still is over time.
📊 Smarter sorting
No more just sorting by “most recent activity.” Instead, get a ranked list of companies and contacts based on real buying intent.
🎯 Flexible time windows
Want to focus only on fresh interest? Now you can calculate IWS for the last 1, 3, 7, 14, 30, 90, 180, or 365 days — or across all time. That means instant clarity on who’s most engaged right now.
💡 Why it matters
With IWS, your team can stop guessing and start prioritizing. See who deserves your attention today, this week, or this quarter, all at a glance.
🔮 Coming up (hopefully next month): Ideal Customer Profile (ICP)
The IWS helps you spot who’s interested in you. But what about the companies you’re most interested in?
That’s where the Ideal Customer Profile (ICP) comes in. Soon, Stairoids will highlight the companies that best match your ICP, so you can instantly see the sweet spot where interest meets fit. Stay tuned!
🔗 Connect your data for the best results
The more signals we can capture, the smarter your IWS becomes.
Make sure to connect:
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Your colleagues’ LinkedIn profiles
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Your company LinkedIn page
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Your website
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Your marketing automation system and/or CRM
👉 The more data you connect, the better results Stairoids can deliver.
What’s Next for You?
- See intent in action: Book a live demo to watch Stairoids surface hidden pipeline signals daily.
- Join our waitlist: Demand is strong, sign up to secure your spot.
- Questions or feedback: What info helps your sales team succeed? Which podcast episode resonated most? Please send your questions or feedback to sam@stairoids.com
Thank you for being part of the Stairoids journey. We’re turning data into insights, and insight into action.
The Stairoids Team