Understanding “Hearts”: Prioritizing Key Contacts

3 min. readlast update: 06.26.2025

In Stairoids, the ❤️ heart feature allows you to mark specific people as important — decision makers, influencers, or strategic contacts you don’t want to lose sight of. It’s a small action with a big impact: hearting a contact helps you and the system prioritize who matters most.

This article explains what hearts do, why they’re powerful, and how they contribute to smarter automation, scoring, and outreach.


❤️ What Is a Heart?

A heart is a simple way to say:

“This person is valuable — keep them top of mind.”

When you heart a contact, Stairoids will:

  • Prioritize them in task suggestions

  • Boost their impact in company-level scoring

  • Treat them as part of your ideal buyer persona (for learning purposes)

  • Highlight them across filters, campaigns, and exports


👥 Team Visibility: Shared Hearts

Hearts are visible across your team.

If one of your colleagues hearts a contact, you’ll see it too — and vice versa.

This makes it easy to:

  • Understand who your team sees as key personas

  • Align outreach efforts

  • Avoid duplicate messaging or effort

  • Discover “hidden gems” that others have already marked as high-value

💡 Want to scale your outreach? Start by following the hearts of your top-performing teammates.


🧠 Why Hearts Matter

Hearts aren’t just visual tags — they train the system.

Once you’ve hearted ~100 contacts, Stairoids starts to understand what your typical Decision Making Unit (DMU) looks like.

That means:

  • The system will automatically prioritize similar roles in new accounts

  • Suggested contacts will become more accurate over time

  • Your outreach list becomes sharper with less manual sorting

💡 It’s like teaching Stairoids who the VIPs are — contact by contact.


📍 Where to Use Hearts

You can heart a contact from:

  • Company card → Contacts section

  • Suggested Tasks list

  • Filters or Feed views

  • Search results / contact popups

Once hearted, contacts will be highlighted across the platform — and included in future logic (e.g., smart filters, campaign audiences, warmup flows).


✅ When to Use a Heart

Scenario Why You’d Heart Them
Contact fits your buyer persona You want the system to prioritize similar people
Strategic decision maker You want to follow up or trigger a nurture flow
Engaged contact with strong signals High IWS, profile views, ad clicks, etc.
Past or current customer contact Flag for retention, upsell, or cross-sell
Colleague already hearted contact Align efforts and follow shared strategic focus

🛠️ What Happens After You Heart Someone?

  • Their behavior has more weight in company IWS

  • They appear in “Hearted” contact filters

  • You can trigger actions like:

    • Assign to sales

    • Include in exports

    • Push to campaigns

    • Combine with LinkedIn or email outreach


🧼 How to Unheart or Edit

You can unheart someone at any time:

  • Go to their contact card

  • Click the ❤️ again to remove it

  • The system will update accordingly


✅ Summary

Feature Purpose
❤️ Heart Manually flag valuable contacts
Team Sharing See who your colleagues hearted
Smart learning Train the system on who your ideal personas are
Smarter tasks Improve suggestions and filter results
Outreach ready Build segmented lists of key contacts with one click

Hearts are small, but powerful — and when your team uses them consistently, they become a shared intelligence system.

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