Understanding the Activity Feed: What You’re Seeing

2 min. readlast update: 06.26.2025

The Activity Feed is the heartbeat of Stairoids. It gives you a chronological, real-time overview of the buying signals — or Intentional Wires — that companies and contacts are generating around your brand.

This article explains what you’re seeing, how to interact with it, and how to turn signals into action.


🔍 What Is the Activity Feed?

The feed shows real-time intent data based on signals detected across:

  • Your website (via Leadinfo)

  • LinkedIn (profile views, likes, comments)

  • LinkedIn Ads (paid engagement)

Each feed item is tied to:

  • A company

  • Often a specific person

  • An intent score (Intentional Wire Score)


🕒 Chronological by Default

The Activity Feed is sorted from newest to oldest — so the most recent signals are always shown at the top. This helps you act quickly when fresh interest is detected.


🧠 What Types of Signals Appear?

Signal Type Example Feed Entry
Website visits “Acme Corp visited your pricing page (3x this week)”
LinkedIn profile views “Lisa Jansen (Growth Manager at FinSuite) viewed your profile”
LinkedIn post likes “Marketing Director at Xcorp liked your post”
Ad engagement “CTO at DevFlow clicked on your LinkedIn Ad”

Each of these signals contributes to a company-level and contact-level score, helping you prioritize who’s warming up.


🖱️ Clickable = Actionable

You can click on any activity to get more detail — or click the company name to go straight to the full company view.

From there, you can:

  • View the buying unit

  • Assign the company

  • Heart the contact

  • Trigger an outreach action (LinkedIn, WhatsApp, etc.)

💡 Everything in Stairoids is built to flow from signal → insight → action.


✅ Summary

  • The Activity Feed shows real-time buyer intent signals

  • It’s sorted from newest to oldest, so you never miss fresh intent

  • You can click any signal or company for more insight and action

  • Each action you take helps train the system and sharpen the feed

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