Engagement is one of the clearest indicators of interest — but it only becomes powerful when you can filter, segment, and act on it. That’s exactly what Stairoids enables through its Engagement Filters.
This article explains how to use engagement filters to create smart, targeted lists for sales and marketing — based on real behavior across LinkedIn, your website, and ads.
🎯 What Are Engagement Filters?
Engagement filters let you segment companies and contacts based on how they interact with your brand.
These filters include behaviors like:
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LinkedIn profile views (personal or company)
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LinkedIn post likes or comments
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LinkedIn Ad engagement (paid clicks, likes, views)
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Website visits via Leadinfo
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Repeat activity over time
💡 Combine multiple signals to build highly focused and actionable target lists.
🧠 Why Engagement Filters Matter
| Benefit | What It Helps You Do |
|---|---|
| Find warm leads | Spot people who are already interacting with you |
| Build retargeting audiences | Push engaged accounts into ad platforms |
| Prioritize outreach | Focus sales on recent, relevant signals |
| Track campaign effectiveness | Measure who’s engaging and when |
🛠️ How to Create Engagement Filters
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Go to the Filters section in Stairoids
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Click Create New Filter
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Choose Engagement criteria, such as:
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“Contact viewed my profile in last 14 days”
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“Liked a LinkedIn post AND visited our website”
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“Clicked on a LinkedIn ad (last 30 days)”
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Add extra criteria (industry, company size, IWS)
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Save the filter and name it clearly (e.g., “Engaged MQLs – June”)
📊 Example Filters for Smart Targeting
🧲 Marketing Filters
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Engaged, Not Yet Approved
→ Contacts who’ve interacted with ads/posts but haven’t been approved yet -
Ad Clickers + Website Visitors
→ Best for follow-up campaigns or lead gen offers -
Engagement + ICP Match
→ Use to build your warmest LinkedIn custom audience
🔥 Sales Filters
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Viewed Profile + IWS > 100 (30 days)
→ Hot contacts who are showing personal and company-level intent -
Liked Post + Pricing Page Visit
→ Ready to connect or convert -
Multi-signal engagement (3+ signals)
→ Filter for complex intent patterns = high readiness
📥 What You Can Do With the Results
Once your filtered list is ready, you can:
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Assign to sales or SDRs
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Heart key contacts for marketing follow-up
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Export list for campaigns in LinkedIn Ads or email tools
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Track movement over time (engagement trends, score changes)
💡 You can also bulk approve, block, or label companies directly from filter views.
✅ Best Practices
| Strategy | Why It Works |
|---|---|
| Refresh filters weekly or bi-weekly | Keeps your targeting fresh and timely |
| Combine personal and company signals | Stronger indicator than one signal alone |
| Use for always-on campaigns | Build dynamic audiences from filters |
| Tag or heart the results | Feed your marketing automation or nurture flows |
🟢 Summary
| You Want To... | Use Engagement Filters To... |
|---|---|
| Find warm prospects | Segment by who’s interacted recently |
| Build campaign audiences | Combine ad + post + website signals |
| Drive higher conversions | Focus on people already leaning in |
| Align sales & marketing | Share filter views across your GTM team |
Engagement filters give you precision targeting based on what people actually do, not just who they are.