Using Personal Signals to Start Conversations

In B2B, timing is everything — but relevance is the real conversation-starter. Stairoids gives you access to personal signals like profile views, LinkedIn engagement, and ad interactions, so you can reach out with context and confidence.

This article shows how to use these personal buying signals to start more meaningful conversations — and get better response rates.

👤 What Are Personal Signals?

Personal signals are intent behaviors tied directly to an individual contact — not just a company.

These include:

💡 These signals are tracked in real time and appear in the Activity Feed, Company Cards, and Suggested Tasks.

🧠 Why Personal Signals Work

People buy from people. When someone actively engages with your profile, content, or company — they’re signaling interest, curiosity, or research behavior.

Reaching out based on those signals:

• Feels natural

• Is highly personalized

• Increases connection and reply rates

• Gives you a reason to follow up — without being pushy

💬 How to Start the Conversation

Here are some ways to use each signal as a natural opener:

✅ Profile View

“Hi [Name], I noticed you recently checked out my profile — great to connect. What caught your eye?”

✅ Post Like

“Thanks for engaging with my recent post on [topic]. Curious to hear your take on it.”

✅ Ad Click

“I saw your team recently engaged with one of our campaigns — happy to share more if it’s relevant.”

✅ Website Visit (Linked to Contact)

“I noticed your interest in [topic/product] — would it be helpful to send you a quick use case or client example?”

🧠 Important: Be natural — you don’t need to reference the signal directly. Use it as background for relevance, not as the subject line.

📥 Where to Find Personal Signals in Stairoids

• Activity Feed → contact-level actions

• Company Card → Contacts → Signals section

• Suggested Tasks → outreach prompts based on recent personal behavior

• Filters → create lists based on contact-level engagement (e.g. “Viewed profile + liked post”)

❤️ Combine Signals with Hearts

When you heart a contact, you signal to Stairoids:

“This person is important. Prioritize them in scoring and task suggestions.”

The more hearts you give to the right personas, the better the system becomes at surfacing similar contacts in the future.

✅ Best Practices

❌ What Not to Do

• ❌ Don’t message every profile viewer — qualify by title or company fit

• ❌ Don’t mention the signal in a creepy way (“I saw you on our site 3 times…”)

• ❌ Don’t automate without context — this is where personalization pays off

🟢 Summary