Using Tags for Campaign Attribution

Campaign attribution is key to understanding which marketing activities are actually driving awareness, engagement, and pipeline. In Stairoids, you can use tags to label contacts, companies, or signals — making it easy to track and analyze campaign performance over time.

This article explains how to use tags for campaign attribution, how they work, and how to build reporting and follow-up actions around them.

🏷️ What Are Tags in Stairoids?

Tags are flexible labels that you can manually or automatically assign to:

• Companies

• Contacts

• Signals (activity points)

You can use tags for:

• Campaign attribution (“Webinar Q2 2025”, “Product Launch – AI Suite”)

• Event tracking (“Expo XYZ 2025”)

• Source attribution (“LinkedIn Ads – March”)

• Funnel stage labeling (“TOFU Video Audience”)

• Segment management (“Target List: Retail EU”)

💡 Tags do not affect scoring or feed ranking — they’re used for tracking, organizing, and filtering.

🎯 Why Use Tags for Attribution?

Tags help you answer critical questions like:

• “Which contacts came from our LinkedIn campaign?”

• “How many tagged accounts moved into pipeline?”

• “Did our email series generate qualified engagement?”

By tagging early and consistently, you create a clear line of sight from campaign to pipeline.

🛠️ How to Use Tags for Attribution

1. Tag on Import or Export

When uploading a list of campaign participants (e.g. from LinkedIn Ads or webinar signups), assign a clear campaign tag during import — e.g., Q2 Webinar Invitees.

2. Tag via Filters

Create a filter for engagement behavior, then tag the resulting segment:

• “Liked campaign post + visited landing page”

• “Clicked ad + opened follow-up email”
  Assign tags like Campaign - AI Awareness.

3. Tag from Suggested Tasks or Activity Feed

As new engagement appears from campaign participants:

• Open the signal or company/contact card

• Manually add a campaign tag to keep tracking clean

📊 How to Use Tags in Filters & Reporting

Once tags are in place, you can:

• Create filters like:

  • “Campaign = Product Launch + IWS > 80”

  • “Tagged contacts in pipeline”

  • “Marketing Touched + Tag = Q2 Demo Campaign”

• Monitor how each campaign is contributing to:

  • IWS growth

  • Task generation

  • Account progression

  • Pipeline creation

Tags become the bridge between marketing execution and sales outcomes.

✅ Best Practices

🟢 Summary

Used consistently, tags help you connect the dots between marketing and revenue — without spreadsheets or guesswork.