What Happens When You Approve a Company
Approving a company in Stairoids is more than just organizing your feed — it's a key moment that activates automation, trains the system, and puts real-time signals to work for your sales and marketing teams.
This article explains what happens behind the scenes when you approve a company, and why it's one of the most important actions you can take in Stairoids.
✅ What Does “Approving” a Company Mean?
When you click Approve on a company in Stairoids, you’re saying:
“This company fits our Ideal Customer Profile (ICP). Focus the system on it.”
This single action tells the platform:
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This company is relevant
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You want to follow their signals more closely
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You want Stairoids to surface similar companies in the future
🤖 What Happens After Approval?
1. Signals Are Activated
All existing and future engagement (LinkedIn, website, ads) is now:
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Tracked in your Approved feed
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Contributing to the company’s Intentional Wire Score (IWS)
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Used in daily suggested tasks and outreach recommendations
2. Contacts Are Prioritized
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Contacts from the approved company are auto-scanned
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Suggested contacts (based on role and behavior) are pushed to your feed
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Hearts, assignments, and scoring are now fully active
3. Training the AI
Stairoids uses your approvals to:
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Learn which companies match your ICP
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Adjust how it ranks future unapproved companies
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Improve suggestions for you and your teammates
Over time, your approval pattern creates a custom signal fingerprint for your ideal customer.
📈 How Approval Powers Automation
Approving a company sets off a chain of automation:
Action Triggered | Result |
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Company moved to Approved | Visible in focused feed |
Signals weighted higher | Higher IWS → More urgent Suggested Tasks |
Contact discovery activated | Auto-suggested roles, job titles, DMU suggestions |
Sales outreach suggested | Tasks auto-generated based on contact engagement |
Filter inclusion | Appears in “Approved” filters and campaign exports |
🧠 Why This Improves Over Time
Every time you approve a company:
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The system better understands your market
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Contact-level prioritization becomes smarter
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Future suggestions become more accurate
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Teamwide learning improves — shared approvals create shared intelligence
💡 Approvals aren't just for now — they're teaching the system how to serve you better tomorrow.
🛠️ How to Approve a Company
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Go to the Unassigned feed
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Click on a company card
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Review signals, contacts, and fit
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Click Approve ✅
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(Optional) Assign it to a teammate or add a custom label
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Done! The system will update in real time
You can also bulk approve companies using filters — ideal for onboarding or new campaign segments.
✅ Summary
Action | Impact |
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Approve a company | Marks it as relevant and activates scoring + automation |
Prioritizes contacts | Starts suggesting the right people inside the account |
Trains the system | Refines AI to surface better accounts in the future |
Aligns team intelligence | Shared approvals improve collective targeting |
Approving a company is simple — but it powers everything else that makes Stairoids smart, relevant, and ready to act.