What Happens When You Approve a Company

3 min. readlast update: 06.26.2025

What Happens When You Approve a Company

Approving a company in Stairoids is more than just organizing your feed — it's a key moment that activates automation, trains the system, and puts real-time signals to work for your sales and marketing teams.

This article explains what happens behind the scenes when you approve a company, and why it's one of the most important actions you can take in Stairoids.


✅ What Does “Approving” a Company Mean?

When you click Approve on a company in Stairoids, you’re saying:

“This company fits our Ideal Customer Profile (ICP). Focus the system on it.”

This single action tells the platform:

  • This company is relevant

  • You want to follow their signals more closely

  • You want Stairoids to surface similar companies in the future


🤖 What Happens After Approval?

1. Signals Are Activated

All existing and future engagement (LinkedIn, website, ads) is now:

  • Tracked in your Approved feed

  • Contributing to the company’s Intentional Wire Score (IWS)

  • Used in daily suggested tasks and outreach recommendations

2. Contacts Are Prioritized

  • Contacts from the approved company are auto-scanned

  • Suggested contacts (based on role and behavior) are pushed to your feed

  • Hearts, assignments, and scoring are now fully active

3. Training the AI

Stairoids uses your approvals to:

  • Learn which companies match your ICP

  • Adjust how it ranks future unapproved companies

  • Improve suggestions for you and your teammates

Over time, your approval pattern creates a custom signal fingerprint for your ideal customer.


📈 How Approval Powers Automation

Approving a company sets off a chain of automation:

Action Triggered Result
Company moved to Approved Visible in focused feed
Signals weighted higher Higher IWS → More urgent Suggested Tasks
Contact discovery activated Auto-suggested roles, job titles, DMU suggestions
Sales outreach suggested Tasks auto-generated based on contact engagement
Filter inclusion Appears in “Approved” filters and campaign exports

🧠 Why This Improves Over Time

Every time you approve a company:

  • The system better understands your market

  • Contact-level prioritization becomes smarter

  • Future suggestions become more accurate

  • Teamwide learning improves — shared approvals create shared intelligence

💡 Approvals aren't just for now — they're teaching the system how to serve you better tomorrow.


🛠️ How to Approve a Company

  1. Go to the Unassigned feed

  2. Click on a company card

  3. Review signals, contacts, and fit

  4. Click Approve

  5. (Optional) Assign it to a teammate or add a custom label

  6. Done! The system will update in real time

You can also bulk approve companies using filters — ideal for onboarding or new campaign segments.


✅ Summary

Action Impact
Approve a company Marks it as relevant and activates scoring + automation
Prioritizes contacts Starts suggesting the right people inside the account
Trains the system Refines AI to surface better accounts in the future
Aligns team intelligence Shared approvals improve collective targeting

Approving a company is simple — but it powers everything else that makes Stairoids smart, relevant, and ready to act.

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