The Intentional Wire Score (IWS) is one of the most important indicators in Stairoids. It tells you how much buying intent a company or contact is showing — based on real-time digital behavior.
This article explains how the IWS works, where it comes from, and how to use it to prioritize your outreach and campaigns.
🎯 What Is the Intentional Wire Score?
The Intentional Wire Score is a dynamic number that reflects how active and interested a company or contact is — based on the signals they give off.
In short: Higher IWS = More Buying Intent
You’ll see IWS at two levels:
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Company IWS → Overall score based on all activity from that company
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Contact IWS → Score based on the individual’s behavior and role
📡 What Influences the IWS?
Stairoids continuously tracks and scores signals across platforms like:
| Signal Type | Weight in IWS |
|---|---|
| Website visits | High (especially pricing or repeat visits) |
| LinkedIn profile views | Medium to high |
| Post likes or comments | Medium (depends on frequency) |
| LinkedIn Ads clicks | High (paid engagement) |
| Follower activity | Medium |
| Recency of activity | High (newer = stronger signal) |
💡 Signals decay over time — if nothing happens for a while, the IWS drops.
🧠 How Is It Calculated?
Each signal has a score value, which increases if:
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The signal is recent
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The signal is repeated (e.g. 3 profile views in 5 days)
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The contact is part of your ICP
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The signal comes from a hearted contact
The IWS updates automatically and continuously — no manual input required.
🔎 Where to See the IWS
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In the Activity Feed (for each account or contact)
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On Company cards and Contact profiles
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Inside Filters (e.g. “IWS > 100 in last 7 days”)
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In your Suggested Tasks
You can sort, filter, and trigger actions based on IWS.
📈 How to Use the IWS
| Use Case | How IWS Helps |
|---|---|
| Sales prioritization | Focus on companies or contacts with IWS > 100 |
| Campaign targeting | Retarget contacts with medium-high IWS |
| ABM programs | Filter accounts by IWS + ICP fit |
| Monitoring pipeline behavior | Spot warmups before deals hit the CRM |
💡 IWS helps you act before the lead goes “hot” in traditional systems.
❗ Pro Tips
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Combine IWS with filters like “job title,” “industry,” or “company size” for ultra-targeted outreach
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Use hearts ❤️ to improve how IWS ranks the right people
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Keep an eye on IWS trends — rising scores are golden opportunities
✅ Summary
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IWS = real-time intent score, based on actual behavior
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Calculated at both company and contact level
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Updated continuously based on recency and relevance
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Used to prioritize sales, marketing, and outreach actions